Social Media for Business Samples for Students †MyAssignmenthelp.com

Question: Discuss about the Social Media for Business. Answer: Introduction The social media has revolutionized how people communicate today and trends show people prefer using the social media as their primary medium of communication as compared to other forms of communication. The social media is today being used by businesses are a marketing tool but the social Medias negative influence on employees performance and attention is clearly visible(Wilson, 2011). This makes it important for businesses to integrate social media into their business communications as this helps encourage all employees to participate and contribute towards organization development as well as help the businesses monitor its employees discreetly while on the job. The social media has been classified by many businesses to be a major distraction which has led many employees to underperform while on the job. On the other hand, mobile communication has become a necessity in todays world placing many businesses in a dilemma(Reviews, 2016). To resolve this concern we propose the integrati on of social media as an official businesses communication medium which will provide the desired flexibility but at the same time allow the business to monitor the employees performance. Background The social media has brought about some major benefits and drawbacks for individuals as well as businesses making it important to evaluate social media carefully so as to determine how it can best benefit a businesses or individual(Sweeney Craig, 2010). Social Media Promotes networking The social media has been identified as being the most interactive form of media during the past decade. Today every person who owns a smartphone or has access to a computer will have an account on the social media. This popularity has been linked to the social media ability to promote networking among members where people are able to connect to groups based on their family, business or common interest(Association, 2015). By setting up a network where individual members can post updates each member is informed timely making it a digital community. This makes it a very powerful medium of communication which has been adopted by most smart device owners today and once which is likely to continue registering huge progress in future. Social Media Distracts Employee Attention While the social media has been identified to be a powerful form of media being accessed by billions of people and businesses today, the social media has also been pinpointed as being a major distraction. Today many companies are banning personal smartphones from the office and have blocked access to most social websites due to the misuse of social media websites during work and office hours. This has resulted in businesses banning the use of smartphones and access to social media websites while at the office but this does not deliver solution since many businesses today depend on the social media to promote the business(Gonzalez, 2014). With the social media causing serious performance issues among employees many businesses have prohibited there use at the workplace but integrating them into the workplace is capable of boosting performance and revenue. Incorporating Social Media into Business Communication The misuse of social media has become a major concern in recent years but this concern can also be used to a businesss advantage and can help boost performance, sales and profits. Rather than simply ban the use of social media at the office, the social media can be integrated to the businesses communication platform which will help speed up communication, reduce communication costs and also help with monitoring employee performance. This has already been adopted by several companies where employee and department groups have been set up where communication can be shared freely among employees(Bovee, Thill, Raina, 2016). This helps deliver flexibility to employees but also allows the business monitor their use of social media websites. Data related to social media usage can then be collected to help the businesses determine the effects of social media on individual employees thus allowing the management offer guidance and support to an individual who may not be following the guideline s. Context Most social media platforms offer a monitoring mechanism which allows the publisher and members to view who has viewed the profile and when. This data can be used to determine an individuals regularity of accessing the websites which can help deliver important data related to the individual use of smartphones and the social media during office hours. With professionals not growing more dependent on social media to communicate and perform business thus making it a necessity for many individuals and one which many are not able to sacrifice. With the use of social media linked too many other aspects. Its important for the businesses to also consider allowing employees to access social media but under controlled conditions(Smith, 2011). Offering a businesss communication platform on the social media would allow the business employees access their social media platforms but at the same time help monitoring their use and access to social media. Outline The objective of this proposal would be to allow employees to use social media as a businesss communication medium but also use the social media platforms to monitor employee performance and use the social media. Within built monitoring mechanism the business would be able to track employee use of social media which can deliver important data and insight linked to their performance. This data can then be used by the organization to determine employee performance and also be used to offer important advice related to any misuse of social media during office hours. With employees unwilling to participate in MDM (mobile device Management) programs it has become necessary for businesses to offer some flexibility so as to retain their skilled professionals but at the same time monitored and report on their use of social media websites(McDonald, 2014). This can effectively be done using the tools available on social media platforms today thus allowing the employees access their favourite we bsite as allow the business monitor their use of the sites so as to maintain high performance and profits. References: Association, M. (2015). Social Media and Networking: Concepts, Methodologies, Tools, and Applications: Concepts, Methodologies, Tools, and Applications. IGI Global. Bovee, C. L., Thill, J. V., Raina, R. L. (2016). Business Communication Today. Pearson Education India. Gonzalez, D. (2014). Managing Online Risk: Apps, Mobile, and Social Media Security. Butterworth-Heinemann. McDonald, G. (2014). Business Ethics: A Contemporary Approach. Melbourne: Cambridge University Press. Reviews, C. (2016). Information Technology for Management, Advancing Sustainable, Profitable Business Growth: Business, Business. Cram101 Textbook Reviews. Smith, D. J. (2011). Promote Your Business Or Cause Using Social Media: A Beginner's Handbook - 2nd Edition. CreateSpace Independent Publishing Platform. Sweeney, S., Craig, R. (2010). Social Media for Business: 101 Ways to Grow Your Business Without Wasting Your Time. Maximum Press. Wilson, Y. (2011). The Art of Networking: Leveraging Traditional and Social Media Networking Strategies to Get Hired. Xlibris Corporation.